THE ROLE OF PRODUCT DIVERSIFICATION, TECHNOLOGY, AND DIGITAL LITERACY IN INCREASING THE INCOME OF LAMONGAN SOTO TYPICAL FOOD UMKM WITH CONSUMER SATISFACTION AS A MEDIATION VARIABLE
Article Sidebar
Main Article Content
Abstract
MSMEs play an important role in the Indonesian economy, especially in the regional specialty food sector which not only supports the local economy but also strengthens cultural identity. In Lamongan Regency, one of the famous specialty products is soto Lamongan. MSMEs that manage this soto business play an important role in maintaining the authenticity and extinction of specialty culinary delights while making a significant economic contribution. This study aims to analyze the effect of product diversification, technology, and digital literacy in increasing MSMEs income. The model used in this study is Partial Least Squares Structural Equation Modeling (PLS-SEM). This study uses the object of MSMEs of Soto Lamongan specialty food. The research population is all visitors to MSMEs of Soto Lamongan specialty food. The sample will be selected randomly with the specified inclusion and exclusion criteria to ensure sample representativeness. Data will be collected through a survey using a structured questionnaire. This study resulted in: 1) Product diversification has a significant positive effect in increasing the income of Soto Lamongan specialty food MSMEs. 2) Product diversification has a significant positive effect on consumer satisfaction of Soto Lamongan specialty food MSMEs. 3) Technology has a significant positive effect in increasing the income of Soto Lamongan specialty food MSMEs. 4) Technology has a significant positive effect on consumer satisfaction of Soto Lamongan specialty food MSMEs. 5) Digital literacy has a significant positive effect in increasing the income of Soto Lamongan specialty food MSMEs. 6) Digital literacy has a significant positive effect on consumer satisfaction of Soto Lamongan specialty food MSMEs. 7) Consumer satisfaction has a significant positive effect in increasing the income of Soto Lamongan specialty food MSMEs.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Azhar, F., Ibrahim, A., & Riza, A. (2022). The Influence of Information Technology and CONSUMER SATISFACTION on Customer Satisfaction of Banda Aceh Syariah Bank. Scientific Journal of Islamic Economics and Business Students , 3 (1), 9–21.
Budiman, B., Yunia, N., & Badrotusabila, B. (2022). The Effect of Product Diversification on Consumer Satisfaction of Rabbani Instant Veil in Rangkasbitung Lebak. Ad-Deenar: Journal of Islamic Economics and Business , 6 (01), 89. https://doi.org/10.30868/ad.v6i01.2246
Ghozali Imam. (2014). Partial Least Squares: Concept, Technique, And Application Use Program SmartPLS 3.0. University Diponegoro Semarang.
Ghozali Imam, & et al. (2015). Partial least squares draft, technique And application use SmartPLS 3.0 program for empirical research (2nd ed.). University Diponegoro.
Hidayati, N., & Dwiridotjahjono, J. (2024). As-Syirkah: Islamic Economics & Financial Journal . 3 , 1503–1508. https://doi.org/10.56672/assyirkah.v3i3.289
Kader, MA, Prawiranegara, B., Ananda, R., Setiawan, P., Shelyanti, A., & Pratama, MBY (2024). Digitalization of MSMEs Through Digital Literacy and Digital Marketing in Improving Product Quality and Sales Volume . 349–362.
Lisawanto, L., Mantri, YM, Yusuf, R., & Mohdari, M. (2023). Digitalization of PT Pos in Increasing Customer Satisfaction of PT Pos Indonesia. Ekonomis: Journal of Economics and Business , 7 (1), 667. https://doi.org/10.33087/ekonomis.v7i1.1072
Muhtarom, A., Syairozi, MI, & Yonita, HL (2022). Analysis of Price Perception, Location, Facilities, and Service Quality on Customer Loyalty Mediated by Purchasing Decisions (Case Study on UMKM SKCK (Canditungga Kalitengah Culinary Station) Structural Equation Modeling (SEM) Method - Partial Least. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis , 10 (S1), 391–402. https://doi.org/10.37676/ekombis.v10is1.2018
Nugraheni, EY, & Rahmatullah, M. (2021). Increasing Digital Literacy and Sasirangan Product Innovation for Housewives to Improve Family Economy During the Covid 19 Pandemic. Bakti Banua: Journal of Community Service , 2 (1), 1–7. https://doi.org/10.35130/bbjm.v2i1.201
Pratama, TA, Susanto, BF, Management, P., & Indragiri, UI (2021). FRESYA JAYA LAUNDRY IN TEMBILAHAN HULU VILLAGE, DISTRICT. Ubhara Scientific Journal of Management , 160–172.
Ramadhani, Y., Nafi'ah, & Fathoni, K. (2024). Social Science Academic. Social Science Academic , 2024 , 757–768.
Saputra, & Asfahani. (2024). Marketing Strategy through Marketplace Shoppe Training to Increase Sales of Home Industry Pecel Sauce in Prajegan Village, Sukorejo. 719–724.
Yuliawan, D., & Wannieatie, V. (2021). Diversification of Dairy Cattle Products to Increase Farmers' Income in Air Kubang Village, Air Naningan, Tanggamus Regency. Community Service Animal Husbandry , 1 (1), 1–7. http://www.jurnal.unsyiah.ac.id/petamas/article/view/23465%0Ahttp://www.jurnal.unsyiah.ac.id/petamas/article/viewFile/23465/150